3-4-1 Product Promotion (1)
3-4-1 产品推销 （一）
Tom: Good morning. I'm glad you are here. Today we have some very important things to discuss.
汤姆：早上好，很高兴你在这里。今天我们要讨论一些很重要的事情。
Joe: Good morning. What are the important things?
乔：早上好。是什么重要的事情？
Tom: Shall we have a discussion about how we should start a future promoting campaign for our products, especially the new ones? In my opinion, we should work out a careful plan in order to guide our campaign to success.
汤姆：让我们讨论一下如何开展未来的促销活动，来宣传我们的产品，尤其是新产品。在我看来，为了使我们的活动获得成功，我们应该制定出一个周密的计划。
Joe: I agree with you. The first thing to be discussed is what tool we should use.
乔：我同意你的意见。首先我们要讨论的是应该使用什么样的工具。
Tom: Could you put that in detail?
汤姆：你可以详细地谈一下吗？
Joe: There are usually four major tools, namely, advertising, personal selling, sales promotion and publicity. I suggest we use the four together.
乔:通常有四大方法——也就是广告、派员销售、促销和公关宣传。我建议四种方法一起用。
Tom: That's a good idea. Advertising is necessary as a means of telling the customers about the goods and services that are offered. I think we can use two or more kinds of media together in a campaign.
汤姆：是个好主意。广告是一种必不可少的媒介，它可告诉消费者我们所要出售的商品和所要提供的服务。我认为开展广告活动可以使用两种或两种以上的媒介。
Joe: That's quite right. Personal selling is also a very effective tool in building up the buyers' preference and confidence. We need to select several salesmen to establish an interactive relationship with the buyers.
乔：说得很对。派员销售在建立顾客对产品的偏爱和信心方面也是非常有效的方法。我们需要挑选几个销售人员去与顾客建立互动的管理。
Tom: Yes. And we can start sales promotion to attract potential customers to buy immediately or repeatedly.
汤姆：是的。而且我们可以开展销售活动，以吸引潜在的顾客马上购买或重复购买。
Joe: We can hold some promotional events, sending out consumer coupons and free trials, allowing some discounts, etc. In this way, we can arouse customers' interest in our products and encourage them to take prompt action.
乔：我们可以举行一些促销活动，发放顾客优惠券和免费试用产品，打折等等。这样我们可以激发顾客对产品的兴趣，鼓动他们立即采取行动。
Tom: Department stores and supermarkets are the ideal places where promotional events can be held. The last tool, publicity, requires our long continuous effort. If monitored well, publicity has a higher credibility to customers than advertisements do.
汤姆：百货商店和超市是举办促销活动的理想场所。最后一种方法公共宣传，需要我们付出长久持续的努力。如果做得好，公关宣传对顾客来说就比广告更具有可靠性。
Joe: Well, all these tools require a lot of effort. I'll discuss the idea with the sales department and the marketing department, and try to come up with a detailed report.
乔：嗯，所有这些方式都需要我们付出很多努力。我将与销售部门以及市场部门讨论这个想法，并努力做出一个详细的报告。
Tom: Thank you for your hard work.
汤姆：感谢你的辛勤工作。
实用情景句型
1. In my opinion, we should work out a careful plan in order to guide our campaign to success.
在我看来，为了使我们的活动获得成功，我们应该制定出一个周密的计划。
In my opinion, we should draw up a thorough plan to bring our campaign to success.
在我看来，为了使我们的活动获得成功，我们应该制定出一个周密的计划。
2. Advertising is necessary as a means of telling the customers about the goods and services that are offered.
广告是一种必不可少的媒介，它可告诉消费者我们所要出售的商品和所要提供的服务。
Advertising on TV can create a perfect audio-visual effect, but it lasts only a very short period of time.
电视上的广告能产生完美的视听效果，但是只延续很短的时间。
Advertising on the Internet will attract a potential mass audience, but it is difficult to control readers' attention and there are some delivery problems.
因特网上的广告会吸引广大的潜在受众，但是难以控制住读者的注意力，也存在一些送货的问题。
3. Personal selling is also a very effective tool in building up the buyers' preference and confidence.
派员销售在建立顾客对产品的偏爱和信心方面也是非常有效的方法。
I just need five minutes of your time.
我只需要占用您5分钟的时间。
I'm here to see if you want some power tools.
我来是想看看您是否需要电动工具。
I recommend you a new style of portable recorder.
我向您推荐一款新型便携式录音机。
I would like to show you some household equipment produced by our company.
我想要介绍本公司生产的一些家用器具给您。
I have something I'm sure you could use.
我们有些产品相信您会用得到。
I know you are a busy man. I just want to show you these samples.
我知道您是个大忙人。我只是想让您看看这些样品。
It looks like you are not interested in this model, then let me introduce another one.
看来您对这个型号不感兴趣，那么我来介绍另外一种吧。
4. In this way, we can arouse customers' interest in our products and encourage them to take prompt action.
这样我们可以激发顾客对产品的兴趣，鼓动他们立即采取行动。
In this way, we can stimulate customers' interest in our products and inspire them to take prompt action.
这样我们可以激发顾客对产品的兴趣，鼓动他们立即采取行动。
In this way, we can intrigue customers' interest in our products and encourage them to take immediate action.
这样我们可以激发顾客对产品的兴趣，鼓动他们立即采取行动。
5. If monitored well, publicity has a higher credibility to customers than advertisements do.
如果做得好，公关宣传对顾客来说就比广告更具有可靠性。
If monitored well, publicity is more reliable to customers than advertisements.
如果做得好，公关宣传对顾客来说就比广告更可靠。