Puma is a German manufacturer of sports shoes, and lifestyle and other sportswear. It was founded in 1924 by brothers Rudolf and Adolf Dassler. They became famous at the 1936 Olympic Games in Munich. Adolf persuaded U.S. sprinter Jesse Owens to wear the athletics spikes he designed. Owens won four gold medals and the Dasslers’ shoes became famous among the world's sportsmen. Many top athletes have preferred Puma shoes, from footballers Pele and Maradona to the sprinter Usain Bolt and most Formula One drivers. Puma employs around 9,500 staff and generates around $3 billion in annual revenues. Its products are sold in nearly one hundred countries. Its website says: “Puma has the long-term mission of becoming the most desirable and sustainable sports lifestyle company.”
彪马是德国运动鞋以及运动服装制造商。1924年，鲁道夫·达斯勒和阿道夫·达斯勒兄弟创建了该品牌。他们在1936年德国慕尼黑运动会上成名。阿道夫劝说美国短跑选手杰西·欧文斯来穿着他设计的运动钉鞋。欧文斯获得了4块金牌，而达斯勒鞋也在运动员之间广为流行。许多顶级运动员都喜欢穿着彪马的运动鞋，从足球运动员佩莱，马拉多纳，到短跑名将博尔特，以及绝大部分F1赛车手。彪马的员工数量超过了9500名，每年的收入在30亿美金左右。产品远销的国家数量将近100。该官网称：“彪马的长远目标就是成为全球最持久，最受顾客青睐的运动品牌公司。”