Fashion Industry Reinventing Itself by Embracing the Digital Age
数字时代：重塑时尚产业的生产线
Designers at the Levi Strauss are creating new finishes for jeans by using digital pads and touch-screen computers.The new designs are uploaded to a laser machine and in just 90 seconds, a new pair of jeans is transformed.
李维斯服装品牌的设计师正在使用数字平板产品和触屏电脑设计新的牛仔裤样式。新的设计图样随后上传到激光机器，在短短的90秒内，即可完成一条牛仔裤的改造。
The process used to take 30 minutes by hand.It's a radical breakthrough, says Bart Sights, Vice President of Technical Innovation at the company."It's one that will surely transform how jeans ware is designed and developed, how it's manufactured and how it's sold."
过去，这个过程手工完成需30分钟。该公司技术创新副总裁巴特·赛特表示，这是一项根本性的突破。“这肯定会改变牛仔裤的设计、开发、制造以及销售方式。”
By using this new digital platform,the 165-year-old retailer can significantly reduce the time it takes to bring the jeans from the factory to the consumer, says Liz O'Neil."We can get our products in front of the consumer at the right time and we can much more accurately predict what our consumers are going to want to see in our stores."
莉兹·欧内表示，通过使用这个新的数字平台，这家拥有165年历史的零售商可以大大减少将牛仔裤从工厂送达至消费者手中所需的时间。“我们可以在合适的时间将产品展现在消费者面前，也可以更准确地预测消费者希望在我们的商店看到哪些产品。”
Global sourcing giant Lei Wang is helping its clients' transition to a digital supply chain by showing them how new software in 3D rendering can make clothing manufacture more efficient. "So if you think about creating product in 3D where you could actually essentially create an entire collection before you even cut one garment.So it reduces waste. It reduces lead times. It allows decision-making in real time."
全球采购巨头雷王品牌通过向客户展示三维制图软件技术如何使服装制造更为高效，从而帮助他们过渡到数字化供应链。“因此，如果你运用3D技术生产产品，你甚至可以做到在人工操作开始之前，就完成批量衣服的生产。这样就减少了浪费。缩短了生产周期。留出了更多实时决策的时间。”
Chris Lindland, the CEO of the San Francisco fashion firm Betabrand agrees."The amount of time that goes on decision-making and making prototypes can takes weeks and months.And we eliminate that."
旧金山时装公司Betabrand的首席执行官克里斯·林德兰对此表示赞同。决策和版型设计的时间可能需要数周和数月。我们则完全省掉了这部分时间。”
The new wave of technologies is already transforming the fashion industry as the pace and the demand for newer,more innovative designs and products speeds up.
随着人们对更具创新性的设计及产品的需求进一步加大，新的一波技术浪潮在悄然改变时尚产业。
Mariama Diallo, VOA News.
VOA新闻，马瑞玛·迪亚洛为您播报。