买下“林书豪”两项商标究竟有多大的商业价值？据美国福布斯杂志评估，仅“林书豪”这个名字的价值就约1亿元人民币。

jeremy lin is going on offense to protect linsanity.

the knicks sensation this week applied for trademark rights to linsanity, the huffington post learned late friday after obtaining his application. one of lin's attorneys confirmed it. "we're prepared to protect his intellectual property rights," said pam deese at the washington, d.c., law firm of arent fox. she declined to comment further.

lin paid a filing fee of $1,625 to cover use of the trademarked term on all manner of apparel, including underwear. in a detailed listing of goods, the filing seeks to protect its use on everything from action figures to beverage sleeves and backpacks.