Unit 67 Promotion
促销活动
* incentive
·a. 刺激的,鼓励的·n. 刺激,鼓励,动机
* persuade
·vt. 说服,劝服;使相信
* client
·n. 委托人,客户
* encourage
·vt. 鼓励,激励
* purchase
·vt. 买,购买·n. 购买,购买的物品
* focus on
以……为焦点;集中于
* visitor
·n. 参观者,访问者,来客
* impression
·n. 印象,感觉
* channel
·n. 方法,通道
* media
·n. 新闻媒介,传播媒介
* personal selling
人员推售
* sales exhibition
展销
* at a discount
减价
* lucky drawing
幸运抽奖
* effectiveness
·n. 有效性,效力
take the opportunity to do sth.
抓住机会做某事
take the liberty of doing sth.
冒昧做某事
assure
·vt. 使确信,使放心;确保,保证给
enjoy ready/fast sales
畅销
meet with warm reception
受到欢迎
entitle sb. to a discount
给某人打折
to one's advantage to do sth.
做某事是有利的
recommend sb. to do sth.
建议做某事
go over
仔细检查,察看;复习,重做
promotion posters
促销海报
A: Sales promotion is usually used as an incentive to encourage people to purchase these products.
促销是一种有效的刺激方法,能够鼓励人们去购买他们的商品。
B: Yes, and there are many channels to achieve the goal, such as promoting by personal selling and discounting, through media and sales exhibition.
是的。可以通过很多渠道达到促销的目的,如通过人员推销和打折扣,或者通过媒体和展销。
A: You must remember that last year our company focused on sales exhibition to sell our new products, which is a huge success.
你肯定记得去年我们公司集中通过展销来卖出我们的新产品,那一次展销很成功。
B: Of course. We had made preparations for it for a long time, inviting visitors, packing our products and preparing gifts for the lucky drawing.
当然记得,我们为展会准备了很长时间,邀请参观者,包装产品,准备幸运抽奖的礼物。
A: We succeeded in arousing their interests in our products, which gave a deep impression on them, and finally we succeeded in persuading clients to purchase them.
我们的产品给他们留下了很深的印象,成功地引起了他们的兴趣,并最终说服客户购买产品。
B: Through sales exhibition, our products got promotion and gave a long term effectiveness to our company.
通过展销,我们的产品成功促销了,并给我们公司带来了长期效益。