walt and roy disney began their partnership on october 16, 1923 when they signed a contract to produce the alice comedies, a series of six- to eight-minute animated films, or "shorts," combining live-action and animation. what began as the disney brothers studio evolved into the walt disney company.
throughout the decades, the company has expanded worldwide from shorts to feature-length animated and live-action films and television production; character merchandise licensing; consumer products retailing; book, magazine and music publishing; internet activities; television and radio broadcasting; cable television programming; and the operation of theme parks and resorts.

from the creation of oswald the lucky rabbit in 1927 and the debut of mickey mouse in 1928 to the premiere of tarzan in 1999, animation has remained the defining signature of the company. along the way, disney has added successful tv shows like who wants to be a millionaire, opened theme parks in california, florida, france and japan, launched more than 700 disney stores and added brands such as touchstone, miramax, abc and espn to the fold.

to make the most of disneyland – the ultimate escapist fantasy and the blueprint for imitations worldwide – throw yourself right into it. don't think twice about anything and go on every ride you can. the high admission price ($36) includes them all, although during peak periods each one can entail hours of queueing. remember, too, that the emphasis is on family fun; the authorities take a dim view of anything remotely anti-social and eject those they consider guilty.