2016必备的10个市场营销工具
For anyone with a smartphone and two fingers, the Ice Bucket Challenge has been inescapable.
Have you ever bought a shirt or dress online only to later find out when it was delivered to you that what you saw online was quite different from what you received? In this scenario, what do you thin
The government and a private company are battling in the market – and in court – over the country's favorite soft drink.Eighteen years ago, a Hong Kong businessman named Chan Hung-to took
Report Claims Apple Returned 5 Million Faulty iPhone 5 to FoxconnAccording to China Business Journal, a Beijing-based weekly newspaper, saying that Apple had returned 5 million iPhones to Foxconn duri
The official website of Apple Inc. published an apology letter to Chinese consumers from its CEO Tim Cook Monday night. The CEO answered critics that called Apple's attitude "arrogant" and admitted th
Marketing is an important element of your small business strategy. If you're looking to expand your customer base, increase revenue, or grow brand awareness, a savvy marketing strategy is a must.Marke
When you think of the Buddha, you don't think of marketing.At least I hope not.The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even ha
Social media has now become the method of choice for marketing products and services, having conversations and gathering, relaying and exchanging information. It's the accepted standard of business in
In a bid to give its staid image a jolt of cool, the software giant snaps up a red-hot business-networking platform for $1.2 billion in cashAfter weeks of rumors, Microsoft confirmed Monday that it is
Facebook is now officially a public company, scads of new millionaires are on a Silicon Valley spending spree, and media outlets near and far have yet to pipe down about the IPO, likely one of the mos
STORY HIGHLIGHTS:1)Facebook buying Instagram for $1 billion, as photo-sharing app hits mainstream 2)Some Instagram users express outrage at the sale and threaten to pull their photos from the app 3)Ob
Apple is making record profits, so it's no surprise that all that money comes from people buying its products. A survey by CNBC has found that half of all American households own at least one Apple d
Yesterday we told you that the shipping dates for the new iPad had slipped in both the US and UK to March 19th. Those two countries, and a selection of others, had their ordering dates pushed back fro
Recently released World Gold Council numbers show that global gold demand exceeded more than $200 billion last year for the first time — but it is the WGC's claim that China could possibly repla
Few things get the tech blogosphere in as much of a tizzy as the rumored release of a new Apple product, such as expected for the iPad 3 next month.When it will come out, what features it'll have, the
Android has taken over in the United Kingdom as the #1 smartphone operating system in terms of market share. Kantar Worldpanel ComTech measured smartphone usage between January 2011 and January 2012 t
It's time for Facebook to go hat in hand to Apple and make a deal to get integrated into its operating systems, iOS and OS X.The two companies have been in a stand off for a long time.In 2010, Steve
Apple may have broken sales records last quarter selling 37 million iPhones, but that doesn't necessarily mean the company's mobile phone business is booming everywhere around the world. iPhone market
Apple's not holding an event in February — strange, unusual or otherwise. But it is holding one in March — to launch its next iPad.Sources say the company has chosen the first week in Marc
This year's Consumer Electronics Show revealed some exciting technologies and devices whose release is just around the corner. We've witnessed the emergence of the Ultrabook, the re-emergence of Nokia
The introduction of the Apple iPhone 4S in Beijing turned ugly Friday morning when Apple failed to open its flagship store and a frustrated crowd reacted by pelting the store's gleaming glass walls wi
For years, analysts have debated whether tablets will eventually replace laptops. Turns out that consumers largely believe they will--and the elderly are far more convinced of that fact than whippersn
Apple's next iPad could come in two flavors and be offered alongside the existing iPad 2, according to supply chain sources speaking to DigiTimes. The Taiwan-based publication believes this could lead
It was always assumed that Mozilla's Firefox browser would one day overtake Microsoft's Internet Explorer in the global browser market, ending IE's reign that began when the Redmond software giant
Love it or loath it, the smartphone app Color is one of the most innovative Web products to have launched this year. It has a user experience that is as unique and different as Twitter was 5 years ago
We've all had plenty of time to digest the iPad and all its magical wonders and in the few months we've had it it has sold over a million units. But that just means another few billion people are stil
This year forget buying your tech in the post-Christmas sales. Because a 20 per cent increase in Chinese minimum wage is gonna hike up electronics prices come January.
In fact, the increase is only h
Apple's iPhone accounted for just 4.2% of the mobile handsets shipped in the third quarter of 2011, but the company still managed to rake in more than half of the industry's profits. Among the eight t
The economics of the consumer electronics industry dictate that on a long enough timescale, all products will become low-margin commodities. The companies that make products household names are destin